Insights
FDA & FTC compliance insights for healthcare marketing
Plain-English breakdowns of the warning letters, settlements, and regulatory shifts that determine whether your marketing can survive contact with a regulator.
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Healthcare Email Marketing Compliance: HIPAA, CAN-SPAM, and the Content-Level Rules That Apply to Every Patient Email
Every healthcare patient email involves multiple compliance layers that general CAN-SPAM advice doesn't cover. Here's what practices need to know about HIPAA-compliant, FTC-compliant email marketing.
Choosing a Healthcare Marketing Agency: The Compliance-First Framework for Vetting Partners
Agency selection is one of the highest-leverage compliance decisions your practice makes. Here's what to actually ask, what to verify, and what to watch out for when choosing a healthcare marketing agency.
Healthcare Ad Copy A/B Testing Compliance: Testing Variants Without Publishing Unsubstantiated Claims
Every ad variant in an A/B test is live marketing subject to FDA/FTC compliance. Here's how to run meaningful tests without publishing variants that shouldn't have been written.
Patient Intake Form Compliance Audit: What HIPAA, FTC, and State Laws Actually Require
Most practices' intake forms were written years ago and haven't been audited since. Here's the specific audit framework covering HIPAA, marketing authorization, CAN-SPAM, TCPA, and state requirements.
New Healthcare Practice Launch Compliance Checklist: Everything You Should Set Up Before Opening Day
Launching a new practice? Here's the complete compliance infrastructure checklist to build before opening day - marketing, HIPAA, state requirements, platform accounts, and ongoing process.
LinkedIn for Healthcare Practices: B2B Marketing Compliance, Provider Recruiting, and Practice Positioning
LinkedIn is the underused healthcare platform - but it has its own rules. Here's the compliance framework for practice positioning, provider recruiting, and B2B healthcare content.
Podcast Marketing for Healthcare Practices: Hosting, Guest Appearances, and Sponsorship Rules
Podcast marketing is long-form and conversational, which creates specific compliance challenges. Here's how practices can host, appear on, and sponsor podcasts compliantly.
The 25 Most-Cited Phrases in FDA Warning Letters to Healthcare Practices (2020-2026 Analysis)
Across 6 years of FDA warning letters to healthcare practices, 25 specific phrases appear again and again. Here's the list - with compliant alternatives that preserve the marketing message.
We Scanned 100 Healthcare Practice Websites. Here's What We Found.
We ran 100 healthcare practice websites through systematic compliance review. The findings - patterns, prevalence, and specialty variation - reveal where enforcement risk is actually concentrated.
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