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Insights

FDA & FTC compliance insights for healthcare marketing

Plain-English breakdowns of the warning letters, settlements, and regulatory shifts that determine whether your marketing can survive contact with a regulator.

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Specialty playbook

Sports Medicine Marketing Compliance: Regen, PRP, and Performance-Claim Rules for Sports Practices

Sports medicine practices face a unique compliance mix - orthopedic marketing, regen medicine rules, performance claims, and athlete endorsement complications. Here's the framework.

8 min
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Specialty playbook

Sleep Dentistry Marketing Compliance: Oral Appliance Therapy, OSA Claims, and the Medical-Dental Boundary

Sleep dentistry is a growing service line that crosses the dental-medical boundary in ways regulators watch carefully. Here's the compliance framework for oral appliance therapy, OSA marketing, and sleep-related services.

8 min
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Specialty playbook

Pediatric Practice Marketing Compliance: Advertising to Parents, FTC Rules for Children-Focused Content, and COPPA Considerations

Pediatric marketing combines advertising-to-parents considerations with specific rules around children-focused content and COPPA. Here's the framework for pediatric practices, dental, orthodontic, and subspecialty pediatric services.

7 min
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Foundational

Telehealth Marketing Compliance: State Licensure, Prescribing Rules, and the Cross-Border Framework Every Telehealth Practice Needs

Telehealth is one of the fastest-growing healthcare categories and one of the most regulatorily complex for marketing. Here's the full overview of the rules that apply across the category.

8 min
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Specialty playbook

Acupuncture Marketing Compliance: Evidence-Based Claims, State Licensing Rules, and the FTC Scrutiny Practices Face

Acupuncture practice marketing faces specific FTC scrutiny on condition-treatment claims, plus state-by-state licensing board rules that vary significantly. Here's how to market acupuncture services compliantly.

7 min
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Specialty playbook

Physical Therapy Marketing Compliance: Direct Access, Outcome Claims, and the State Licensing Board Rules PT Practices Keep Missing

PT practices face a specific compliance pattern around direct access marketing, outcome claims, and supervision language for PTAs. Here's what state PT boards and the FTC focus on.

7 min
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Specialty playbook

Podiatry Marketing Compliance: Surgical, Orthotic, and Laser Toenail Treatment Claims

Podiatry marketing faces specific compliance patterns around laser toenail treatment, orthotic claims, and diabetic foot care marketing. Here's the framework.

7 min
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Specialty playbook

Optometry Marketing Compliance: Contact Lens Rules, Dry Eye Treatment Claims, and Myopia Management Marketing

Optometry marketing combines retail optical rules, FDA device considerations, FTC contact lens rules, and specific claim categories like dry eye treatment and myopia management. Here's the framework.

7 min
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Specialty playbook

ENT / Otolaryngology Marketing Compliance: Balloon Sinuplasty, Hearing Aid Sales, and Facial Plastic Services

ENT marketing has unique considerations - balloon sinuplasty outcome claims, hearing aid consumer protection rules, and facial plastic services that cross into aesthetic marketing framework.

7 min
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