Federal FDA and FTC rules apply everywhere. But state medical boards and state AGs have their own rules, their own focus areas, and their own enforcement priorities. Start with your state.
State guide
California healthcare marketing sits under the strictest state-level enforcement environment in the country - Medical Board of California rules, Business & Professions Code §17500 false advertising authority, and active AG consumer protection.
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Texas has an active Medical Board with specific rules for medical advertising, and the DTPA gives consumers and the state AG independent enforcement authority over deceptive healthcare marketing.
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Florida's regulatory environment is defined by the Board of Medicine, FDUTPA, and an AG office that has been active on healthcare marketing - particularly in the fast-growing med spa, weight-loss, and regen categories.
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New York's healthcare marketing environment is defined by OPMC, an aggressive AG office, and the state's particularly strict corporate-practice-of-medicine rules - each of which shapes how practices can advertise.
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Illinois healthcare marketing is governed by IDFPR licensing rules, the Consumer Fraud Act, and specific supervision requirements that shape aesthetic and weight loss practice marketing.
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Pennsylvania's regulatory environment is shaped by the State Board of Medicine, UTPCPL consumer protection authority, and specific supervision rules for aesthetic practices.
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Ohio healthcare marketing rules are shaped by SMBO physician advertising regulations, CSPA consumer protection authority, and Ohio-specific supervision rules.
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Georgia healthcare marketing is shaped by GCMB physician rules, the Fair Business Practices Act (FBPA), and growing enforcement attention on med spa and weight loss marketing.
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North Carolina's regulatory environment is shaped by NCMB rules, UDTPA consumer protection authority, and specific rules on physician advertising and supervision.
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Michigan healthcare marketing is shaped by LARA licensing rules, MCPA consumer protection authority, and specific Michigan-specific supervision and telehealth rules.
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New Jersey runs one of the more aggressive AG-led consumer protection programs in the country, and the State Board of Medical Examiners has detailed advertising rules that pair with that authority.
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Massachusetts pairs detailed Board of Registration in Medicine advertising rules with one of the most plaintiff-friendly consumer protection statutes in the country, Chapter 93A.
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Connecticut healthcare marketing sits under DPH licensing oversight and CUTPA consumer protection authority - with an AG office that has been active on healthcare advertising enforcement.
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Washington pairs an active Medical Quality Assurance Commission with one of the most aggressive AG offices in the country, particularly under the state Consumer Protection Act.
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Colorado healthcare marketing operates under DORA's Medical Board, the Consumer Protection Act, and a regulatory environment shaped by the state's high concentration of aesthetic and wellness practices.
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Minnesota's regulatory environment combines an active Board of Medical Practice with a uniquely AG-friendly consumer protection framework that creates meaningful healthcare marketing exposure.
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Arizona's regulatory environment is shaped by the Arizona Medical Board, the Osteopathic Board, and an AG office that has been active on healthcare marketing under the Consumer Fraud Act.
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Virginia healthcare marketing operates under Board of Medicine advertising rules and the Virginia Consumer Protection Act, with active AG attention on cosmetic, weight loss, and telehealth practice advertising.
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Maryland's regulatory environment is shaped by the Board of Physicians, the Consumer Protection Act, and an AG office with significant authority on healthcare marketing.
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Tennessee healthcare marketing operates under Board of Medical Examiners rules and the Consumer Protection Act, with growing enforcement attention on aesthetic and weight-loss marketing.
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Oregon's regulatory environment combines an active Medical Board with the Unlawful Trade Practices Act, which permits broad consumer-protection enforcement on healthcare marketing.
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Nevada's regulatory environment is shaped by the State Board of Medical Examiners, the Deceptive Trade Practices Act, and the high-traffic medical-tourism market centered in the Las Vegas corridor.
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Wisconsin healthcare marketing operates under Medical Examining Board rules and the Deceptive Trade Practices Act, with steady AG attention on cosmetic and weight-loss marketing.
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Indiana healthcare marketing operates under Medical Licensing Board rules and the Deceptive Consumer Sales Act - with steady AG attention on cosmetic and weight-loss advertising.
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Missouri healthcare marketing operates under the Healing Arts Board and the Merchandising Practices Act - with the MMPA's plaintiff-friendly authority creating meaningful private exposure.
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Kentucky healthcare marketing operates under Board of Medical Licensure rules and the Consumer Protection Act - federal rules apply over the top.
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Alabama healthcare marketing operates under Board of Medical Examiners rules and the Deceptive Trade Practices Act, with federal rules forming the dominant exposure layer.
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Louisiana healthcare marketing operates under LSBME rules and the Unfair Trade Practices and Consumer Protection Law, with steady AG attention on cosmetic and weight-loss advertising.
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Oklahoma healthcare marketing operates under OSBMLS rules and the Consumer Protection Act, with federal rules as the dominant exposure layer.
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South Carolina healthcare marketing operates under the Board of Medical Examiners (under LLR) and the Unfair Trade Practices Act, with steady federal rules forming the dominant layer.
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Iowa healthcare marketing operates under Board of Medicine rules and the Consumer Fraud Act, with federal rules as the dominant compliance layer.
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Kansas healthcare marketing operates under Board of Healing Arts rules and the Consumer Protection Act, with federal rules as the dominant compliance layer.
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Mississippi healthcare marketing operates under Board of Medical Licensure rules and the Consumer Protection Act, with federal rules as the primary exposure layer.
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Arkansas healthcare marketing operates under State Medical Board rules and the Deceptive Trade Practices Act, with federal rules as the primary compliance frame.
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Utah's regulatory environment is shaped by DOPL's Physicians Licensing Board, the Consumer Sales Practices Act, and a substantial wellness and aesthetic-practice market.
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Nebraska healthcare marketing operates under DHHS physician licensure rules and the Consumer Protection Act, with federal rules as the dominant compliance layer.
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Idaho healthcare marketing operates under Board of Medicine rules and the Consumer Protection Act, with federal rules as the dominant compliance layer.
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Alaska healthcare marketing is dominated by federal compliance obligations; the State Medical Board and Unfair Trade Practices Act provide a parallel state-level layer.
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Hawaii healthcare marketing operates under Medical Board rules and the UDAP statute, with federal compliance obligations as the dominant layer.
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Wyoming healthcare marketing is dominated by federal compliance; the Board of Medicine and Consumer Protection Act provide a state-level overlay.
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Vermont healthcare marketing operates under Board of Medical Practice rules and the Consumer Protection Act, with federal rules as the primary compliance frame.
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Maine healthcare marketing operates under BOLM rules and the Unfair Trade Practices Act, with federal rules as the primary compliance frame.
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North Dakota healthcare marketing operates under Board of Medicine rules and the Consumer Fraud Act, with federal compliance obligations as the dominant layer.
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South Dakota healthcare marketing operates under BMOE rules and the Deceptive Trade Practices Act, with federal compliance obligations as the dominant layer.
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Montana healthcare marketing operates under Board of Medical Examiners rules and the Unfair Trade Practices Act, with federal compliance obligations as the dominant layer.
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West Virginia healthcare marketing operates under Board of Medicine rules and the Consumer Credit and Protection Act, with federal compliance as the dominant layer.
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Delaware healthcare marketing operates under DBM rules and the Consumer Fraud Act, with federal compliance as the dominant layer.
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Rhode Island healthcare marketing operates under BMLD rules and the Deceptive Trade Practices Act, with federal compliance as the dominant layer.
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New Hampshire healthcare marketing operates under Board of Medicine rules and the Consumer Protection Act, with federal compliance as the dominant layer.
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New Mexico healthcare marketing operates under Medical Board rules and the Unfair Practices Act, with federal compliance as the dominant layer.
Read NM rulesWe start with the highest-enforcement states - California, Texas, Florida, New York - plus the next tier of heavily-regulated states. Additional states are added as our rule set's state-specific content expands. If your state isn't listed yet, federal rules still apply, and the most common state-level patterns (medical board advertising rules, state AG consumer protection, telehealth licensure) track similar structures across most states.
For state-specific legal advice, you should always work with an attorney licensed in your state. These guides are summaries of general enforcement patterns, not legal opinions on your specific marketing.
RegenCompliance applies federal rules plus the most-enforced state patterns automatically. 30 seconds per scan, no law degree required.