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Insights

FDA & FTC compliance insights for healthcare marketing

Plain-English breakdowns of the warning letters, settlements, and regulatory shifts that determine whether your marketing can survive contact with a regulator.

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Specialty playbook

Functional Medicine Marketing Compliance: Root-Cause Claims, Lab Testing Marketing, and the Scope-of-Practice Lines

Functional medicine marketing combines integrative framing, lab testing, supplement sales, and often hormone or peptide services. Each creates compliance considerations. Here's the full framework.

9 min
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Specialty playbook

Plastic Surgery Marketing Compliance: Board Certification, Before/After Rules, and the Specific Enforcement Patterns

Plastic surgery marketing has some of the most developed enforcement case law in healthcare. Here's the specific compliance framework - board certification rules, before/after standards, and medical tourism considerations.

9 min
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Specialty playbook

Dental Implant Marketing Compliance: Specialty Claims, All-on-4 Advertising, and Lifetime Guarantee Pitfalls

Dental implant marketing is one of the highest-volume dental advertising categories. Here's what state dental boards, the FTC, and manufacturer-level enforcement focus on.

8 min
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Specialty playbook

Mental Health Practice Marketing Compliance: Therapy, Psychiatry, and the Rules That Apply to Each

Therapy practices, psychiatry clinics, and online mental health platforms operate under specific marketing rules. Here's the complete framework for responsible and compliant mental health marketing.

9 min
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Specialty playbook

Fertility Clinic Marketing Compliance: IVF Success Rate Claims, SART Disclosure, and the Specific Rules That Apply

Fertility clinic marketing faces some of the most specific success-rate reporting rules in healthcare. Here's the full framework for IVF, egg freezing, donor services, and emerging fertility-tech marketing.

9 min
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Platform playbook

TikTok Healthcare Ads: The Platform Policy, FTC Enforcement, and Creative Formats That Actually Work

TikTok is where healthcare practice growth is happening - and where the FTC has explicitly said enforcement is focused. Here's how to run TikTok ads compliantly without drawing account action or agency attention.

9 min
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Platform playbook

YouTube Healthcare Advertising Rules: Pre-Roll, In-Stream, and Channel Content Compliance

YouTube is where healthcare practices build long-term trust and authority. Here's the compliance framework for pre-roll ads, channel content, and the specific patterns YouTube enforces.

8 min
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Specialty playbook

Addiction Treatment Marketing Compliance: LegitScript, Patient Brokering Laws, and the Specific Rules This Category Operates Under

If you market addiction treatment, recovery, or sober living services, you're in one of the most heavily regulated healthcare marketing categories. Here's the complete framework.

9 min
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Specialty playbook

Orthodontic and Clear Aligner Marketing Compliance: The Direct-to-Consumer Category Drawing Specific Enforcement

Clear aligner marketing has been a state dental board and FTC focus for years. Here's the compliance framework for practices offering Invisalign, ClearCorrect, SureSmile, and other aligner services.

8 min
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