# New Hampshire Healthcare Marketing Compliance Rules - BOM and AG

New Hampshire Board of Medicine (BOM) physician advertising rules and New Hampshire Consumer Protection Act enforcement on healthcare marketing.

Canonical page: https://regencompliance.ai/state/new-hampshire


## Overview

New Hampshire healthcare marketing compliance operates primarily under federal rules - FDA and FTC - with the New Hampshire Board of Medicine (BOM) and the New Hampshire Consumer Protection Act (NHCPA) providing state-level authority. NHCPA permits private action with treble damages in appropriate cases.


## New Hampshire Board of Medicine (BOM)

NH BOM enforces N.H. Code Admin. R. Med advertising provisions covering deceptive advertising, specialty claims, supervision, and testimonial standards.


## State attorney general focus

NH AG uses NHCPA authority. Healthcare-marketing-specific enforcement has been limited but private action under NHCPA is a meaningful exposure.


## Focus areas

- **Federal compliance is the primary layer**: FDA and FTC rules apply uniformly. Disease-claim, substantiation, and testimonial rules are the dominant compliance frame.
- **Telehealth advertising rules**: New Hampshire telehealth rules apply to providers marketing to NH residents.
- **NHCPA private actions**: NHCPA permits private action with treble damages, creating private-enforcement exposure.


## Patterns that draw enforcement attention

- **Disease-treatment claims for non-FDA-approved products**: Federal FDA exposure regardless of state activity.
- **Outcome guarantees on medical services**: FTC substantiation rules and BOM standards both apply.
- **Compounded GLP-1 brand-equivalence claims**: Federal FDA + NHCPA authority.
- **Specialty misrepresentation**: BOM specialty-claim enforcement.
- **Telehealth advertising without NH-licensure clarity**: NH telehealth rules apply to marketing to NH residents.


## Specialty notes

- All specialties - federal FDA/FTC rules are the primary exposure.
- Med spas - BOM supervision rules apply.
- Telehealth - cross-border marketing must meet New Hampshire standards.
- Aesthetic practice - federal substantiation rules apply.
- Dental - New Hampshire Board of Dental Examiners rules separate.


## Disclaimer

This summary reflects general patterns in New Hampshire healthcare marketing enforcement; it is not legal advice. For state-specific guidance on your practice, consult a New Hampshire-licensed healthcare marketing attorney.

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