# Montana Healthcare Marketing Compliance Rules - BOME and AG

Montana Board of Medical Examiners (BOME) physician advertising rules and Montana Unfair Trade Practices and Consumer Protection Act enforcement on healthcare marketing.

Canonical page: https://regencompliance.ai/state/montana


## Overview

Montana healthcare marketing compliance operates primarily under federal rules - FDA and FTC - with the Montana Board of Medical Examiners (BOME) and the Montana Unfair Trade Practices and Consumer Protection Act (MTUTPCPA) providing state-level authority.


## Montana Board of Medical Examiners (BOME)

BOME enforces ARM 24.156 advertising provisions covering deceptive advertising, specialty claims, supervision, and testimonial standards.


## State attorney general focus

MT AG uses MTUTPCPA authority. Healthcare-marketing-specific enforcement has been limited but the authority exists.


## Focus areas

- **Federal compliance is the primary layer**: FDA and FTC rules apply uniformly. Disease-claim, substantiation, and testimonial rules are the dominant compliance frame.
- **Telehealth advertising rules**: Montana telehealth rules apply to providers marketing to MT residents.
- **Medical specialty claim accuracy**: BOME enforces specialty-claim standards.


## Patterns that draw enforcement attention

- **Disease-treatment claims for non-FDA-approved products**: Federal FDA exposure regardless of state activity.
- **Outcome guarantees on medical services**: FTC substantiation rules and BOME standards both apply.
- **Compounded GLP-1 brand-equivalence claims**: Federal FDA + MTUTPCPA authority.
- **Specialty misrepresentation**: BOME specialty-claim enforcement.
- **Telehealth advertising without MT-licensure clarity**: Montana telehealth rules apply to marketing to MT residents.


## Specialty notes

- All specialties - federal FDA/FTC rules are the primary exposure.
- Med spas - BOME supervision rules apply.
- Telehealth - cross-border marketing must meet Montana standards.
- Aesthetic practice - federal substantiation rules apply.
- Dental - Montana Board of Dentistry rules separate.


## Disclaimer

This summary reflects general patterns in Montana healthcare marketing enforcement; it is not legal advice. For state-specific guidance on your practice, consult a Montana-licensed healthcare marketing attorney.

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