# Missouri Healthcare Marketing Compliance Rules - BHA and AG

Missouri State Board of Registration for the Healing Arts (BHA) advertising rules and Missouri Merchandising Practices Act enforcement on healthcare marketing.

Canonical page: https://regencompliance.ai/state/missouri


## Overview

Missouri healthcare marketing compliance operates under the Missouri State Board of Registration for the Healing Arts (BHA) and the Missouri Merchandising Practices Act (MMPA). MMPA permits private action with attorney fees and is plaintiff-friendly, making private litigation a meaningful exposure layer alongside AG enforcement.


## Missouri State Board of Registration for the Healing Arts (BHA)

Missouri BHA enforces 20 CSR 2150 advertising provisions covering deceptive advertising, specialty claims, supervision representations, and testimonial standards.


## State attorney general focus

Missouri AG uses MMPA authority. Healthcare marketing enforcement has included weight-loss and compounded-medication marketing. MMPA private action is meaningful exposure.


## Focus areas

- **Aesthetic practice supervision**: BHA enforces supervision rules for non-physician injectors; nurse-injector independence representations are a recurring focus.
- **Telehealth advertising**: Missouri telehealth rules apply to providers marketing to MO residents.
- **MMPA private actions**: MMPA permits private action with attorney fees and is recognized as plaintiff-friendly. Class actions are a meaningful exposure.


## Patterns that draw enforcement attention

- **Nurse-injector independence framing**: BHA supervision enforcement.
- **Compounded GLP-1 brand-equivalence claims**: MO AG MMPA authority applies.
- **Outcome guarantees on medical services**: BHA rules and MMPA both apply.
- **Specialty misrepresentation**: BHA specialty-claim enforcement.
- **Telehealth advertising without MO-licensure clarity**: Missouri telehealth rules apply to marketing to MO residents.


## Specialty notes

- Med spas - BHA supervision focus.
- Weight loss / telehealth - MMPA authority on compounded medication.
- Aesthetic practice - specialty and guarantee rules.
- Dental - Missouri Dental Board rules separate.
- Regen medicine - federal patterns mirrored.


## Disclaimer

This summary reflects general patterns in Missouri healthcare marketing enforcement; it is not legal advice. For state-specific guidance on your practice, consult a Missouri-licensed healthcare marketing attorney.

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