# Maryland Healthcare Marketing Compliance Rules - MBP and AG

Maryland Board of Physicians (MBP) advertising rules under COMAR 10.32 and Maryland Consumer Protection Act enforcement on healthcare marketing.

Canonical page: https://regencompliance.ai/state/maryland


## Overview

Maryland healthcare marketing compliance operates under the Maryland Board of Physicians (MBP), which enforces COMAR 10.32 advertising provisions, and the Maryland Consumer Protection Act (MCPA). Maryland has been an active state for cosmetic and telehealth practice growth with corresponding enforcement attention.


## Maryland Board of Physicians (MBP)

MBP enforces COMAR 10.32 advertising rules including deceptive advertising prohibitions, specialty claims, supervision representations, and testimonial standards. Maryland has specific provisions on physician-owned corporate-entity marketing.


## State attorney general focus

Maryland AG uses MCPA authority for healthcare marketing enforcement. Recent enforcement has focused on weight-loss telehealth advertising, compounded medication marketing, and aesthetic practice package pricing. MCPA permits private action.


## Focus areas

- **Aesthetic practice supervision**: MBP enforces supervision rules for non-physician practitioners in aesthetic settings. Marketing implying independent practice is a focus area.
- **Telehealth and weight-loss advertising**: Maryland AG has been active on telehealth marketing and compounded GLP-1 advertising under MCPA.
- **Specialty-claim enforcement**: MBP enforces specific 'board-certified' standards requiring ABMS or equivalent certification disclosure.
- **MCPA private actions**: MCPA permits private action and class actions, creating private-enforcement exposure.


## Patterns that draw enforcement attention

- **Nurse-injector independence representations**: MBP supervision enforcement.
- **Compounded GLP-1 brand-equivalence claims**: MD AG MCPA activity.
- **Telehealth marketing without MD-licensure clarity**: Maryland telehealth rules apply to providers marketing to MD residents.
- **'Board-certified' without ABMS-or-equivalent qualifier**: MBP specialty-claim enforcement.
- **Outcome guarantees on cosmetic or weight-loss services**: MBP rules and MCPA both apply.


## Specialty notes

- Med spas - MBP supervision focus.
- Weight loss / telehealth - AG MCPA activity.
- Aesthetic surgery - specialty and guarantee rules.
- Dental - Maryland State Board of Dental Examiners rules separate.
- Regen medicine - federal patterns mirrored.


## Disclaimer

This summary reflects general patterns in Maryland healthcare marketing enforcement; it is not legal advice. For state-specific guidance on your practice, consult a Maryland-licensed healthcare marketing attorney.

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