# Maine Healthcare Marketing Compliance Rules - BOLM and AG

Maine Board of Licensure in Medicine (BOLM) physician advertising rules and Maine Unfair Trade Practices Act enforcement on healthcare marketing.

Canonical page: https://regencompliance.ai/state/maine


## Overview

Maine healthcare marketing compliance operates primarily under federal rules - FDA and FTC - with the Maine Board of Licensure in Medicine (BOLM) and the Maine Unfair Trade Practices Act (UTPA) providing state-level authority.


## Maine Board of Licensure in Medicine (BOLM)

BOLM enforces 02-373 CMR 1 advertising provisions covering deceptive advertising, specialty claims, supervision, and testimonial standards.


## State attorney general focus

Maine AG uses UTPA authority. Healthcare-marketing-specific enforcement has been limited but the authority exists.


## Focus areas

- **Federal compliance is the primary layer**: FDA and FTC rules apply uniformly. Disease-claim, substantiation, and testimonial rules are the dominant compliance frame.
- **Telehealth advertising rules**: Maine telehealth rules apply to providers marketing to ME residents.
- **Medical specialty claim accuracy**: BOLM enforces specialty-claim standards.


## Patterns that draw enforcement attention

- **Disease-treatment claims for non-FDA-approved products**: Federal FDA exposure regardless of state activity.
- **Outcome guarantees on medical services**: FTC substantiation rules and BOLM standards both apply.
- **Compounded GLP-1 brand-equivalence claims**: Federal FDA + state UTPA authority.
- **Specialty misrepresentation**: BOLM specialty-claim enforcement.
- **Telehealth advertising without ME-licensure clarity**: Maine telehealth rules apply to marketing to ME residents.


## Specialty notes

- All specialties - federal FDA/FTC rules are the primary exposure.
- Med spas - BOLM supervision rules apply.
- Telehealth - cross-border marketing must meet Maine standards.
- Aesthetic practice - federal substantiation rules apply.
- Dental - Maine Board of Dental Practice rules separate.


## Disclaimer

This summary reflects general patterns in Maine healthcare marketing enforcement; it is not legal advice. For state-specific guidance on your practice, consult a Maine-licensed healthcare marketing attorney.

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