# Indiana Healthcare Marketing Compliance Rules - MLB and AG

Indiana Medical Licensing Board (MLB) advertising rules and Indiana Deceptive Consumer Sales Act enforcement on healthcare marketing.

Canonical page: https://regencompliance.ai/state/indiana


## Overview

Indiana healthcare marketing compliance operates under the Indiana Medical Licensing Board (MLB) and the Indiana Deceptive Consumer Sales Act (DCSA). Federal rules (FDA, FTC) apply over the top, and Indiana enforcement reinforces those obligations through the MLB and AG.


## Indiana Medical Licensing Board (MLB)

Indiana MLB enforces 844 IAC advertising provisions covering deceptive advertising, specialty claims, supervision representations, and testimonial standards. Enforcement focus tracks national patterns - med spa supervision and specialty-claim accuracy.


## State attorney general focus

Indiana AG uses DCSA authority. Healthcare marketing enforcement has been moderate-volume, focused on weight-loss and compounded-medication marketing.


## Focus areas

- **Telehealth advertising rules**: Indiana telehealth rules apply to providers marketing to IN residents. Federal rules apply over the top.
- **Medical specialty claim accuracy**: MLB enforces specialty claim standards. Misuse of 'cosmetic surgeon' or 'board-certified' is a recurring focus.
- **Compounded medication marketing**: Indiana AG has authority under DCSA for compounded medication marketing, including brand-equivalence representations.


## Patterns that draw enforcement attention

- **Nurse-injector independence representations**: MLB supervision rules apply.
- **Compounded GLP-1 brand-equivalence claims**: Indiana DCSA authority applies.
- **Outcome guarantees in medical or weight-loss marketing**: Both MLB rules and DCSA apply.
- **Specialty misrepresentation**: MLB specialty-claim enforcement.
- **Telehealth marketing without IN-licensure clarity**: IN telehealth rules apply to marketing to IN residents.


## Specialty notes

- Med spas - MLB supervision rules.
- Weight loss / telehealth - DCSA authority on compounded medication.
- Aesthetic practice - specialty and guarantee rules.
- Dental - Indiana State Board of Dentistry rules separate.
- Regen medicine - federal patterns apply.


## Disclaimer

This summary reflects general patterns in Indiana healthcare marketing enforcement; it is not legal advice. For state-specific guidance on your practice, consult an Indiana-licensed healthcare marketing attorney.

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