# Hawaii Healthcare Marketing Compliance Rules - Medical Board and AG

Hawaii Medical Board physician advertising rules and Hawaii Unfair and Deceptive Acts or Practices statute enforcement on healthcare marketing.

Canonical page: https://regencompliance.ai/state/hawaii


## Overview

Hawaii healthcare marketing compliance operates primarily under federal rules - FDA and FTC - with the Hawaii Medical Board and the Hawaii Unfair and Deceptive Acts or Practices (UDAP) statute (HRS 480) providing parallel state-level authority.


## Hawaii Medical Board

Hawaii Medical Board enforces HRS 453 and HAR 16-85 advertising provisions covering deceptive advertising, specialty claims, supervision representations, and testimonial standards.


## State attorney general focus

Hawaii AG uses HRS 480 (UDAP) authority. Healthcare-marketing-specific enforcement has been limited but the authority exists.


## Focus areas

- **Federal compliance is the primary layer**: FDA and FTC rules apply uniformly regardless of state activity. Federal disease-claim, substantiation, and testimonial rules are the dominant compliance frame.
- **Telehealth advertising rules**: Hawaii telehealth rules apply to providers marketing to HI residents.
- **Medical-tourism marketing**: Hawaii attracts out-of-state and international cosmetic patients in some specialties. Medical-tourism marketing must disclose Hawaii licensure clearly.


## Patterns that draw enforcement attention

- **Disease-treatment claims for non-FDA-approved products**: Federal FDA exposure regardless of state activity.
- **Outcome guarantees in medical or wellness marketing**: FTC substantiation rules and Medical Board standards both apply.
- **Out-of-state aesthetic marketing without HI-licensure disclosure**: Medical-tourism context makes licensure disclosure a state-specific concern.
- **Specialty misrepresentation**: Medical Board specialty-claim enforcement.
- **Telehealth advertising without HI-licensure clarity**: Hawaii telehealth rules apply to marketing to HI residents.


## Specialty notes

- All specialties - federal FDA/FTC rules are the primary exposure.
- Aesthetic surgery - medical-tourism marketing standards apply.
- Med spas - Medical Board supervision rules apply.
- Telehealth - cross-border marketing must meet Hawaii standards.
- Dental - Hawaii Board of Dentistry rules separate.


## Disclaimer

This summary reflects general patterns in Hawaii healthcare marketing enforcement; it is not legal advice. For state-specific guidance on your practice, consult a Hawaii-licensed healthcare marketing attorney.

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