# Delaware Healthcare Marketing Compliance Rules - DBM and AG

Delaware Board of Medical Licensure and Discipline (DBM) physician advertising rules and Delaware Consumer Fraud Act enforcement on healthcare marketing.

Canonical page: https://regencompliance.ai/state/delaware


## Overview

Delaware healthcare marketing compliance operates primarily under federal rules - FDA and FTC - with the Delaware Board of Medical Licensure and Discipline (DBM) and the Delaware Consumer Fraud Act providing state-level authority.


## Delaware Board of Medical Licensure and Discipline (DBM)

DBM enforces 24 Del. Admin. Code 1700 advertising provisions covering deceptive advertising, specialty claims, supervision, and testimonial standards.


## State attorney general focus

DE AG uses Consumer Fraud Act authority. Healthcare-marketing-specific enforcement has been limited but the authority exists.


## Focus areas

- **Federal compliance is the primary layer**: FDA and FTC rules apply uniformly. Disease-claim, substantiation, and testimonial rules are the dominant compliance frame.
- **Telehealth advertising rules**: Delaware telehealth rules apply to providers marketing to DE residents.
- **Medical specialty claim accuracy**: DBM enforces specialty-claim standards.


## Patterns that draw enforcement attention

- **Disease-treatment claims for non-FDA-approved products**: Federal FDA exposure regardless of state activity.
- **Outcome guarantees on medical services**: FTC substantiation rules and DBM standards both apply.
- **Compounded GLP-1 brand-equivalence claims**: Federal FDA + DE Consumer Fraud Act authority.
- **Specialty misrepresentation**: DBM specialty-claim enforcement.
- **Telehealth advertising without DE-licensure clarity**: Delaware telehealth rules apply to marketing to DE residents.


## Specialty notes

- All specialties - federal FDA/FTC rules are the primary exposure.
- Med spas - DBM supervision rules apply.
- Telehealth - cross-border marketing must meet Delaware standards.
- Aesthetic practice - federal substantiation rules apply.
- Dental - Delaware Board of Dentistry and Dental Hygiene rules separate.


## Disclaimer

This summary reflects general patterns in Delaware healthcare marketing enforcement; it is not legal advice. For state-specific guidance on your practice, consult a Delaware-licensed healthcare marketing attorney.

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