# Arkansas Healthcare Marketing Compliance Rules - ASMB and AG

Arkansas State Medical Board (ASMB) advertising rules and Arkansas Deceptive Trade Practices Act enforcement on healthcare marketing.

Canonical page: https://regencompliance.ai/state/arkansas


## Overview

Arkansas healthcare marketing compliance operates under the Arkansas State Medical Board (ASMB) and the Arkansas Deceptive Trade Practices Act (ADTPA). Standard physician advertising rules apply.


## Arkansas State Medical Board (ASMB)

Arkansas ASMB enforces 060.00.1 Ark. Code R. advertising provisions covering deceptive advertising, specialty claims, supervision representations, and testimonial standards.


## State attorney general focus

Arkansas AG uses ADTPA authority. Healthcare marketing enforcement has been moderate.


## Focus areas

- **Telehealth advertising rules**: Arkansas telehealth rules apply to providers marketing to AR residents.
- **Medical specialty claim accuracy**: ASMB enforces specialty-claim standards.
- **Compounded medication marketing**: AR AG has ADTPA authority for compounded medication marketing.


## Patterns that draw enforcement attention

- **Nurse-injector independence representations**: ASMB supervision rules apply.
- **Compounded GLP-1 brand-equivalence claims**: ADTPA authority.
- **Outcome guarantees on medical services**: ASMB rules and ADTPA both apply.
- **Specialty misrepresentation**: ASMB specialty-claim enforcement.
- **Telehealth advertising without AR-licensure clarity**: Arkansas telehealth rules apply to marketing to AR residents.


## Specialty notes

- Med spas - ASMB supervision rules.
- Weight loss / telehealth - ADTPA authority.
- Aesthetic practice - specialty and guarantee rules.
- Dental - Arkansas State Board of Dental Examiners rules separate.
- Regen medicine - federal patterns mirrored.


## Disclaimer

This summary reflects general patterns in Arkansas healthcare marketing enforcement; it is not legal advice. For state-specific guidance on your practice, consult an Arkansas-licensed healthcare marketing attorney.

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